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      Brightblue Logo

      Clarity from Complexity

      Independent Unbiased Actions

      Taking complex data to Actionable Decisions

      Quantify the factors which impact your Brands

      30% improvement on media Return on Investment

      Measuring Business Performance through Predictive Modelling

      Optimise marketing activity across your portfolio

      "Brightblue excel at stakeholder engagement at all levels from CEO downwards, with clear and concise communication and actionable recommendations." Adrian Smith, Head of Revenue Management, Kerry Foods
      "Brightblue were fundamental in the transition of how marketing was seen within Kerry, allowing for more robust conversations across the business. They are great at delivering insights clearly to brand teams, our agencies, and engaging the board at a more strategic level. Within that time the media ROI increased by 35%. If you are trying to improve marketing effectiveness and need to take all of the business on this journey, I would highly recommend them." April Redmond, Global CMO, Kerry Foods
      "Brightblue have revolutionised our approach to planning and investment decisions and have helped us to refine our interventions to optimise revenue and compete more effectively within a series of complex markets. Their advice is clear, concise and pragmatic." David Metherell, Head of Marketing, Abellio UK
      "Brightblue have shown us what really drives value in our business, solving the real media attribution challenge to inform our media buying strategy. Brightblue have been enjoyable to work with as well engaging a wide range of stakeholders to ensure the work is understood and therefore used within the business." Managing Director, Leading E-commerce Company
      "It has been a great pleasure being able to work alongside the team at BrightBlue. They were all very co-operative and worked collaboratively with our team to ensure the expected results were delivered. We would definitely recommend BrightBlue for their expertise in econometrics. The team were able to understand the business very well and were helpful with their contributions towards improving and developing our marketing channel strategy." Sharon Meht, Brand Marketing Executive
      "In my professional life I’ve never got such a clear understanding of the econometric impacts." Mike Nelson, European Finance Director, Transport Sector
      "The Brightblue team have enabled us to be more efficient and effective in how and where we spend our money than ever before. They delivered as promised, to budget and with sound, clear recommendations of what works and what doesn’t. Their approach is systematic and detailed. Whilst it is very complex they have a fantastic ability of presenting the information and the relative findings in a clear and easily understandable way. I’d highly recommend Brightblue to anyone. The work they under-took alongside us has revolutionised how we approach consumer marketing and made us think long and hard about the right way of communicating and activating a successful campaign." Stuart Agnew, Category & Marketing Director, Happy Egg Co.

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      Experts in analytics and market mix models across industry sectors including Retail, FMCG, Automotive, Telecoms, Finance, Electricals, Travel, Not-For-Profit. UK based with extensive experience and reach across Europe, the Americas and APAC.

      Meet the team

      ROI Forecaster

      The ROI forecaster uses Brightblue's database of (previously measured) profit ROIs to predict what your next profit ROI could be.

      Learn More
      ROI Forecaster website screenshot

      See what Brightblue can do for your business

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